Zag Inks Auto Buying Deal With

Santa Monica-based Zag, a provider of software and technology for auto buying programs, said today that it has signed on Bonnier Corp.'s Parenting Group, the owner of and the Parenting and Babytalk magazines. According to ZAG, has launched a new auto buying program powered by Zag, which will be used to connect parents with automotive dealers on the web site. Zag's technology provides full automotive configuration and pricing, along with research on new and used vehicles and financing. Financial impact of the deal was not disclosed. Zag also provides it white-label auto buying service to a number of AAA clubs,, Capital One Auto Finance, and others. Zag is venture backed by Anthem Venture Partners, Capital One Auto Finance, GRP Partners, Arcturus Capital, Callaway Cars and the Skoll Fund.