Zag Links With USAA, Mercedes-Benz On Promotion

Santa Monica-based, the online automotive buying firm headed by Scott Painter, announced Thursday that the company has reached an agreement with Mercedes-Benz USA to offer an additional $5000 off pricing of new Mercedes-Benz cars to members of USAA, one of the affinity groups using Zag's auto pricing and purchasing services. The firm said the additional offer comes on top of special member prices, rebates, and dealer incentives available to members. Zag provides a white-label version of its automotive configuration and pricing engine to USAA and other affinity groups, which provides a detailed, in-depth quoting system for "fleet" sales of automobiles. The new promotion is the first that the company has announced with an auto manufacturer. Zag is backed by USAA, Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners.


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