Zag Round Totals $37.4M

Santa Monica-based Zag has finally revealed the total invested in its latest, strategic round of funding, saying Thursday that it raised $37.4M. The round came from USAA, and included Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners. USAA is an affinity group which is using Zag's automotive configuration software and services. The firm's venture round had earlier been reported to be worth $32.4M, and included USAA--however, the firm had refused to confirm those details until today. Zag also provides online car buying software for a number of AAA motor clubs,, Capital One Auto Finance, American Express, and Administaff.