Zao Combines Employee Referrals, Social Gamification

A new, Orange County startup, Zao said today that it has launched a new service, which combines employee job referrals with social gamification. The firm said its service provides businesses with tools to generate and manage employee referrals, integrating such social sites as Facebook, LinkedIn, and Twitter, and provides social gaming features such as a leaderboard to highlights referrals by employees. The firm, headed by Ziv Eliraz, explained that the service is designed to make the process of employee referrals more enjoyable and competitive.