Thursday, November 3, 2016
Zarget Gets $6M For A/B Testing Tools
Walnut, California-based Zarget, a developer of A/B testing tools for marketing automation, has raised $6M in a Series A funding round, according to the company. The funding was led by Sequoia India, and also included Accel and Matrix Partners. Zarget's software is aimed at small businesses, helping them to optimize their web pages based on marketing performance. Zarget was founded by Zoho veterans Arvind Parthiban, Naveen Venkat, and Santhosh Kumar. The company says it has now raised $7.5M in total. Walnut is a suburb of Los Angeles, just east of Los Angeles and North of Anaheim.