Venice-based ZEFR, the online content provider headed by Zach James and Richard Raddon, has reached 1 billion monthly views of its content, the firm revealed Monday, as part of an invite to supporters to celebrate the milestone. The company--formerly known as MovieClips--offers up content from partners such as Universal, Warner Bros., Paramount, MGM, Miramax, Columbia, and others, for online distribution. The company also is providing technology to distribute content in the areas of sports, music, and television. ZEFR's content is primarily distributed through YouTube. The company is venture backed by U.S. Venture Partners,MK Capital, Shasta Ventures, SoftTech VC, First Round Capital, Richmond Park Partners, among others.