ZEFR Launches New Product

Venice, California-based ZEFR, which develops technology for helping movie studios, music labels, and others identify, claim, and manage content on YouTube, said today that it has launched a new product. ZEFR said its new BrandID Suite is aimed at brands, to help them better understand and harness the power of YouTube. ZEFR said the new product provides a "visualization" of YouTube, to allow brands to better target their digital advertising campaign. ZEFR said the product helps organize the videos on YouTube into over 6,000 topics, to specifically help advertisers understand what kind of content is available on YouTube.