ZEFR Links Into SoundCloud

Venice-based ZEFR, the provider of rights management services for YouTube, said today that it has linked up with SoundCloud, to help ZEFR's music partners better understand sharing of content on SoundCloud. Financial details of the deal were not disclosed. SoundCloud said that the link will help bolster its On SoundCloud program, which allows music creators to be paid for their work through advertising revenue share, if they allow tracks to be shared through SoundCloud.