ZEFR Links With Fuisz Media

Venice, California-based ZEFR, which helps brands and content owners monetize use of their assets on YouTube, said Monday that it has linked with Fuisz Media, to include direct purchase links on video or people in any video. According to the two, Fuisz Media develops software which automatically places annotation in the middle of videos--using an automated algorithm--which will link back to purchase links or source material like IMDB. The two said ZEFR will make the platform for Fuisz available to its partners. Financial details of the deal were not announced. Fuisz Media is also based in Venice, and is led by Justin Fuisz.