Monday, January 24, 2022

Zefr Partners With TikTok

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced. According to Zefr, it will provide advertisers with independent, video-level verification of their content adjacencies on TikTok, mapped to the Global Alliance of Responsible Media (GARM) brand safety floor and brand suitability categories.