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Appetize Links With SIDEARM Sports

Los Angeles-based Appetize, which develops modern, tablet-based and other point of sale (POS) systems, said this morning that it has linked with SIDEARM Sports, a provider of mobile apps for the collegiate athletic market. According to the two, SIDEARM has linked to Appetize through its API, allowing fans to select their seat, menu items for purchase, and checkout. The two said the first client using the joint solution is the University of North Carolina. Appetize develops point-of-sale systems which use includes fixed POS, self-service kiosks, and handheld tablets, but which are light years ahead in technology to old, legacy point-of-sale products; the company has seen very good adoption rates among athletic teams, universities, and other similar venues. The two companies said that Sidearm's customer base includes more than 1,100 college campuses nationwide. Appetize recently raised a big, $23M funding round, from 32 equity, the NFL's investment arm.