Monday, June 25, 2018

AT&T Acquires AppNexus For Ad Targeting

AT&T, which recently has been shifting some of its operations into the LA area due to its merger with Time Warner, has acquired digital ad technology provider AppNexus, the company said on Monday. Financial details of the buy were not announced. AppNexus is based in New York, and provides enterprise digital advertising platforms, used particularly in the premium TV and video ad marketplace. AT&T said it iwll use the acquisition to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising.