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Brian Lee, Derek Jeter Launch New Venture, Arena Club, Backed By $9M

Longtime, Los Angeles area serial entrepreneur Brian Lee--the co-founder of such companies as LegalZoom, ShoeDazzle, and The Honest Company--along with sports figure Derek Jeter--have founded a new, Los Angeles-based startup called Arena Club. The new venture has raised $9M in funding, and is backed by Lightspeed Venture Partners, Defy.vc, and BAM Ventures. According to Arena Club, it allows sports card collectors to grade, buy, and sell their real, physical cards In a hybrid of the online- and physical- world, the startup has users send them their physical cards--stored in a vault controlled by the company--to enable easier trading of those cards through its platform. More information »