In Control: Who Will Own the World of Social Networks? "Socnet" proliferation amplifies issues that increasingly worry users. They are questioning "what access do 'friends of friends' have? Is my content still mine? What about advertisers?" Meanwhile they tire of repeated data entry, are leery of ever-proliferating and incomprehensible "Terms of Service," and outraged when a site overreaches. Against this background of interaction and tension, today's keynote, entrepreneurs and panelists will explore where we are going, including issues such as whether OpenSocial, data portability and other initiatives will succeed, how individual socnet sites survive and flourish, and the nature of infrastructural and other opportunities for entrepreneurs. See http://www.entforum.caltech.edu |