Friday, December 18, 2020

ClickUp Taps BuzzFeed, Cheddar Exec As Creative Head

San Diego-based ClickUp, which develops productivity software for the business market, says it has tapped a veteran of the online media industry as its new Chief Creative Officer. The company said Melissa Rosenthal will serve as its first Chief Creative Officer, to shape its brand strategy, community engagement, and other efforts. Rosenthal was most recently Executive Vice President at Cheddar, and was Global Vice President of Creative at BuzzFeed. The shift is an interesting move, as Cheddar and BuzzFeed are best known for their focus on viral, consumer content. ClickUp is led by founder and CEO Zeb Evans.