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Crown, An App Which Makes Dating A Game, Launches In LA

Crown, a new app which attempts to turn the dating process into an actual mobile game, has launched in Los Angeles. The new app--which currently only runs on iOS--was developed by Match Group. The app presents a limited set of curated dating matches every day at noon, and runs a competition of sorts to narrow down a user's choices to a winner, who are given a choice to chat with you or pass. Match Group is the parent company of LA's Tinder, and runs a significant number of different dating sites and services.