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Evite Names Advertising SVP

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning. Malloy was most recently Global Vice President of Programmatic Sales, Strategy and Channel Partnerships at Undertone, and also served at PubMatic, Meredith Corporation (where she was Vice President/Publisher of the Ladies Home Journal), along with Rodale and Time Inc. Malloy will be based in New York, and will report to CEO Victor Cho.