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FreedomPop To Power New Service For Prudential

Los Angeles-based mobile communications provider FreedomPop said on Tuesday morning that it has partnered with financial services giant Prudential, to help power a new service that Prudential will up-sell to its existing customers. Details on the partnership were not announced, and the companies did not detail exactly what those financial products will look like. FreedomPop--which offers up free and premium broadband and communications plans to its users--said that the deal is its first in the financial services sector, where it expects to announce a total of four financial services firm using its platform later in 2018. FreedomPop recently launched a white label version of its service, which lets companies create their own, mobile brands.