TOP NEWS

Geenee Sees $7M In Seed Funding For AR Software

Los Angeles-based Geenee, a company developing mobile software that allows physical objects to trigger mobile, augmented reality (AR) experiences, has raised $7M in a seed funding round, the company said on Tuesday morning. The company said the funding was led by IDI Partners. The funding will go towards the company's go-to-market strategy and for additional products, according to the company. Geenee says it uses browser-based image and video recognition technology to "trigger rich, contextual content and e-commerce at the moment of inspiration." The company says it has partnered with brands and agencies such as Warner Bros., Publicis and Miller Lite; the company said it most recently powered a campaign for Warner Bros. on its release of IT Chapter 2.