Thursday, January 25, 2018

Greenfly Lands $8.5M In Funding For Social Brand Marketing

Santa Monica-based Freenfly, a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M in a Series B funding, the company said today. According to Greenfly, the funding round was led by Alpha Edison, and also included Iconica Partners, Elysian Park, and Corazon Capital. Greenfly has now raised a total of $14.7M in funding. Greenfly's co-founders are Shawn Green (formerly of the LA Dodgers) and Daniel Kirschner. Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. The company said its platform helps consumer brands by tapping into a network of endorsers, staff, and consumers across Facebook, Instagram, and Twitter. More information »