Thursday, April 1, 2021

H Code Signs Peruvian Media Company

Los Angeles-based digital advertising company H Code, which focuses on the Hispanic market, said this week that it has signed on Peruvian media group Grup El Comercio, which it says is the largest media conglomerate in Peru. Financial details of the deal were not announced. H Code said it will have Grupo El Comercio's entire digital ad inventory to monetize U.S. traffic across its multiple sites: Depor, Diario Correo, El Bocón, El Comercio, Gestion, Mujer y Pandora, Ojo, Perú, Perú21, Publimetro, and Trome.