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Humankind Finds $4.2M For Personalized Shopping Recommendations

A new, Los Angeles-based startup, Humankind, announced this morning that it has raised $4.2M in a seed stage funding. The company said the funding was co-led by High Alpha Capital and Strand Equity. Humankind said it connects online shoppers with real life product experts via SMS, to help provide personalized shopping recommendations. David Weissman is co-founder and CEO of Humankind; the company said Weissman previously served at such companies as Target, Dermstore and GSI Commerce, and consulted for such brands as Burberry, Ralph Lauren, Adidas, Quicksilver, Beautycounter and Petsmart.