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Influential Adds $12M For Influencer Discovery

Los Angeles- and Las Vegas-based Influential, which operates a service to help match brands with influencers, has raised $12M more in a Series B funding, the company disclosed today. The funding came from Capital Zed, ECA Ventures, Paradigm Talent Agency, ROAR, the Tech Coast Angels, plus WME. Influential is led by CEO Ryan Detert. The company says its uses artificial intelligence, machine learning, and social data to help match brands to audiences and influencers on Facebook, Instagram, Twitter, Snapchat and YouTube.