Thursday, June 17, 2010
Insights and Opinions: When the CEO Gets in the Way
For today's Insights and Opinions section, Nicole Jordan, who has been instrumental in bringing together the Los Angeles technology industry over the last few years, talks about the issues that come when a CEO is out of sync with their target market and the media, and how PR pros deal with it.
An industry peer and I got to chatting about developments with a new start-up client at her agency. They are several months into the retainer and have worked closely with the CEO to develop their product and corporate messaging which includes presentations, web copy, marketing collateral and press materials, to name a few.
She was lamenting how the CEO isn't getting the kind of traction the company needs with their target market and the media.
"They just aren't getting it," she said. "What we're saying is not resonating." (More...)
Read Nicole's article, When the CEO Gets In The Way.