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inVia Robotics Gets $9M For Warehouse Automation, Signs Hollar

Los Angeles-based inVia Robotics, a startup developing robotics warehouse automation products, hs raised $9M in a Series A funding round, and signed up fellow LA startup Hollar as a customer. inVia Robotics said the new funding round was led by Upfront Ventures. inVia's robotics warehouse automation solutions will be deployed at Hollar to streamline e-commerce fulfillment and pick-and-placement of products. Financial details of the win with Hollar were not announced, however, inVia said that Hollar has deployed 100 of its robotics and its management system as part of its operations. Lior Elazary is CEO of inVia Robotics. Hollar operates an online e-commerce site with toys, electronics, home, beauty, and other products for as low as $1.