Friday, August 3, 2018

LeaseLabs Acquired By RealPage For $103M

San Diego-based LeaseLabs, which provides oline marketing services to the multifamily housing and apartment industry, has been acquired for $103M by real estate software developer RealPage. According to RealPage, it will $103M in cash and stock, plus up to $14M in earnout upon achieving certain financial objective. RealPage is based in Richardson, Texas. According to RealPage, LeaseLabs projects standalone revenue of $20M for the full 2018 year. LeaseLabs provides its services for approximately 800,000 units in the multifamily housing industry. RealPage said the addition will help add marketing analytic services, creative content design, direct marketing through social media channels, reputation management and geo-targeting solutions.