Thursday, November 2, 2017

Payoff Becomes Happy Money

Costa Mesa-based PayOff, the financial app developer led by CEO Scott Saunders, is in a big rebranding today, saying it has become Happy Money. According to the company, Happy Money is at the intersection of psychology and money, and has the goal of "helping people live happier lives." According to Happy Money, it believes a person's unique psychology is the best predictor of their financial behavior and key to improving their financial health, and that it plans to deliver financial products and experiences--driven by psychologists and neuroscientists in its team--to help people live happier lives. Payoff's main product is a loan which helps people consolidate and pay off their credit card debt. The company says it has more than 11,000 members of its service.