Friday, July 8, 2022

Pique Action Takes $1M For Climate Media

Los Angeles-based Pique Action said today that it has raised $1M in a pre-seed fundraising round, to product and distribute content focused on climate solutions. The funding was led by Amasia, and also icnluded Baruch Future Ventures and Fairbridge Park. According to the company, it is producing short-form videos to drive consumer behavior towards climate action. The company said it wants to provide content which is "the opposite of doomscrolling", with "positive viral content" on social media. The company's founder and CEO is Kip Pastor. The company said that so far, it has more than 100,000 TikTok followers.