Thursday, March 4, 2010

RotoHog Launches Game With US Weekly

Los Angeles-based RotoHog, the online fantasy game developer run by Kelly Perdew, said this week that it is in a strategic partnership with US Weekly. The firm said it is launching a "Celebrity Fantasy League" game on US Weekly's web site. Financial impact of the win was not disclosed. Rotohog said the game will allow users to select a team of celebrities, and earn points based on the appearance of those celebrities in Us Weekly and on UsMagazine.com. RotoHog is powering fantasy sports and other games for such partners as Disney/ABC, BA.com, NASCAR.com, LG Electronics, and others; the firm is venture backed by Allen & Co, Mission Ventures, DFJ Dragon and Sports Capital Partners Worldwide.

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