TOP NEWS

Rubicon Project Merges With Telaria

Los Angeles-based advertising technology developer and advertising marketplace operator Rubicon Project has merged with Telaria, a fellow online advertising company, in a stock-for-stock exchange. According to the two companies, they are in a stock-for-stock merger at an exchange ratio of 1.082 shares of Rubicon Project (NYSE:RUBI) common stock for each share of Telaria (NYSE: TLRA) common stock. Telaria stockholders expected to own approximately 47.1% and Rubicon Project stockholders expected to own approximately 52.9% of the newly combined company. The deal will create what the two said will be the "largest independent sell-side advertising platform" in the market. The combined company will have revenues of $217M for the 12 month period ended September 30th, with the newly merged company will be led by CEO Michael Barrett, with Mark Zagorski as President and Chief Operating Officer and David Day as the Chief Financial Officer. The companies said the combined company will have more than 600 employees and contractors.