Monday, June 6, 2022

Ryff Partners With ReachTV

Los Angeles-based Ryff, a startup developing artificial intelligence tools to virtually insert products into content, says it has partnered with airport television network ReachTV. Ryff said the partnership will give it access to ReachTV's complete library of content, allowing it to sell brands for product placement. Financial details of the deal were not announced. Ryff claims its technology allows products can be inserted digitally into an existing program without the need for post-production.