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Tealium Aims At Pharma Industry

San Diego-based Tealium, which develops "tag management" software for tracking customer data, said last week that it has launched a new version of its software specifically for the pharma industry. The company said Tealium for Pharma is designed to provide an "improved customer experience" for Pharma audiences, while accounting for privacy and security regulations. Pricing on the new tool was not announced.