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The Honest Company Gets $200M Growth Investment

Los Angeles-based The Honest Company, the online natural baby, personal care, and beauty products provider, said Wednesday that it has raised $200M in a strategic minority investment, which came from private equity investor L Catterton. According to The Honest Company, the new funding will go towards its growth strategy, and will go both towards "innovation initiatives" as well as operational capabilities to boost its supply chain and global reach. The two companies said that The Honest Company will continue to be led by its current management team, and will continue to be headquartered in Los Angeles. The company specifically mentioned efforts in the diaper business, which it says has seen "doubled-digit retail growth", saying the funding in part will help it with a launch of its "most significant diaper innovation since its inception and a reimagined lineup of high-performance clean beauty products." The Honest Company was advised by Goldman Sachs & Co. in the financing deal. The company has now raised more than $500M in total funding since inception. More information »