Tuesday, November 15, 2011
Active Network Ties With Triathlon Group
San Diego-based Active Network and Triathlon America announced this morning that the two have linked in a strategic agreement. According to the two, they will work together on a comprehensive study of triathletes, to better identify who is participating in triathlon events. The two said they will provide research on demographics, spending and training habits, brand preferences, and more on triathletes through the effort. Terms of the strategic deal were not announced.