Anametrix Ties Into Tableau

San Diego-based Anametrix, which develops marketing analytics software, said Monday that it has tied its software to Tableau, the developer of visual data analytics tools. According to the Anametrix, it has launched Anametrix for Tableau, which allow marketers to use Tableau to more easily drill down into information being collected by the company's software. Price of the new product was not announced. Anametrix is led by Pelin Thorogood.