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Buy.com Goes International

Aliso Viejo-based online retailer Buy.com has made a major move into the international market today, and has opened up stores in Canada, France, Germany, and the United Kingdom. The e-commerce retailer said that the firm will also sell its items through eBay in those four countries, and has plans to open up sites in Italy and Spain--and eventually, worldwide. According to Buy.com, it has established local, in-country warehouses, and is providing localized product information and local currency support in all of those countries. Neel Grover, the firm's President and CEO, said in the announcement that the firm plans to replicate its retailing model "throughout the world."