| Planning for the Unthinkable: Crisis Communications. OCTANe. It's one of the most commonly-overlooked things when putting together marketing plans, but a solid crisis communications plan is the only way to inoculate your brand from millions, if not billions, in value destruction. Geoff Mordock and Mike Rose of Fleishman-Hillard will provide an overview of the perils of not having a plan in place and elaborate on the more immediate steps that you can take to help protect your company from a crisis. See http://www.octaneoc.org/events/planning-for-the-unthinkable-crisis-communications/ |
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