CallFire Rolls Out Personal Call Broadcast Service For iPhone

Los Angeles-based CallFire, a provider of call broadcasting services, launched a new iPhone application Tuesday, saying that it has launched a new service it is calling FriendCast. The new application allows users to use their iPhone to broadcast their personal voice messages to many contacts simultaneously. According to the firm, the new, free service allows users to send a single voice-recorded message to a list of contacts--for example, for informing members of a club or reaching a group. The firm said the new application is ad-supported. The service is similar to the mass call notification systems being used by schools, governments, and others to update constituents via phone, except on a personal scale. CallFire operates an online service for helping companies, non-profits, and others broadcast voice campaigns and manage virtual call centers.