CallFire Targets Small Businesses With Free SMS Keywords

Santa Monica-based cloud telephony provider CallFire said this morning that it is looking to help small businesses, with a free, SMS keyword promotion. Callfire said it is looking to help small businesses use SMS keyword texting, as part of a promotion with Amex Small Business Saturday, the American Express campaign to spur visits and promotion of small businesses. CallFire said businesses signing up for its service btween Nov. 19th and Nov. 26th can gain access to its SMS keyword features for free. CallFire is a provider of telephony APIs, telephone marketing features, voice broadcasting, call tracking, and other services for companies.