Chef's Roll Looks To Create LinkedIn for Chefs

If you're a chef of a hot new restaurant in New York, Chicago, or Los Angeles, where do you go online to network? Sites like LinkedIn are far more business focused, and Facebook is more friends and family. A new, San Diego startup--Chef's Roll, thinks it has the answer--a social network specifically aimed at chefs. The site said it has created a place where chefs can promote their talents, their career achievements, and more, whether they are just started up or are a celebrity chef. The startup--led by Thomas Keslinke--says its goal is to build the largest professional chef network in the world. The site has already signed up endorsement from such chefs as Cedric Vongerichten and David Burke in New York, and Taji Marie and Fabio Viviani in Los Angeles. Among specific, chef-focused features is the ability to link to print, online, and television press, summary of their cuisine, awards, client reviews, photos, and videos.