GoldPocket Tunes Into Iron Chef

Los Angeles-based GoldPocket Interactive and the Food Network said today that the interactive media firm and television network will add interactivity to the popular Iron Chef series. The series, which features two chefs battling over a surprise ingredient, recently began a new "Iron Chef America" version of the show. Participants in the interactive portion of the show will get the opportunity to vote for the dish they like best, with those results being on-air. Food Network will tap GoldPocket for the interactive portion of the show, which allows viewers to log on or use their cell phone to vote for their favorites.