Conversive Powers Qantas Promotion

Malibu-based Conversive has inked a deal to help power a travel promotion for Wantas Airways, by creating an animated, talking Koala, Vic. Conversive's technology is being used as part of a promotion which awards travel to Australia and New Zealand. Users interact with Vic the animated koala, a character that was developed using Conversive's animated personality technology. Conversive's "intelligent virtual agents" are designed to help answer questions, perform searches, act as personal assistants, and also interact with users. Conversive was created by Dr. Michael Mauldin, founder and Chief Scientist of Lycos Inc.