Demand Media Relaunches

Santa Monica-based Demand Media announced today that it has relaunched its property with tools from Pluck, the social media firm it purchased in March. Demand Media's property provides information on outdoor activities and hiking and mountain biking trails, and was part of Hillclimb Media, a firm Demand Media purchased in August of 2006. According to Demand Media, the site now features social media tools for uploading photos, creating user profiles, as well as browseable maps and voting features. charges $49.95 a year for access to its trail information, topographic maps, and other information. Demand Media is the well funded, online media firm headed by former MySpace chairman Richard Rosenblatt.