FindTheBest Takes On Product Comparisons

Looking to take on comparisons between products, services, and other information, a new startup,, has emerged in Santa Barbara. The startup--which bills itself a "comparison engine"--is headed by DoubleClick founder Kevin O'Connor, an active technology investor and industry notable. offers up all kinds of comparisons, such as comparisons of the features of the Amazon Kindle vs. Barnes and Noble Nook, the top Ski Resorts in North America, and other varied topics, all in a spreadsheet-like interface which allows users to search, sort, filter, and get all kinds of information about various topics. O'Connor--who moved out to Santa Barbara in 2000--founded and was CEO of DoubleClick, which he started in 1995.