Los Angeles-based Giiv, a mobile gifting service which allows users to text message gifts to their friends, has upped its funding to $3.35M in its latest venture round, according to a filing by the firm Wednesday. Source of the new funding was not disclosed. Giiv has previously raised funding from Saban Ventures, which continues to hold a spot on the firm's board of directors. The funding is up from an earlier $2.3M raised in the same round of funding by the firm in November. Giiv.com is headed by Michelle Crames. More information »