GraphEffect Taps Social Media Experts For Advisory Board

Santa Monica-based GraphEffect, which develops social marketing software, is tapping a bank of experts in the social media industry for its advisory board, the company announced today. GraphEffect said it has added Paul Ollinger, J.B. Kropp and Hari Menon to the advisory board. Ollinger was an earlier employee at Facebook, and also served at and Yahoo. Kropp is at Twitter in Strategic Partnerships, and also served at Virtrue, The Brandery, ShareThis, and Menon was most recently at Collective Media, after serving as Founder and CEO of Tumri, among other companies. GraphEffect is backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures.