Greenlight Wireless Becomes Skweezer

Irvine-based Greenlight Wireless said Monday that it has renamed itself Skweezer, after the firm's mobile web service. The firm, which develops software to convert any web site into mobile-friendly format, also said it has renamed its mobile advertising product, Advertizer, to "Skweezer Ads." According to the company the move will help it take advantage of the name recognition the firm's Skweezer brand has, and streamline the firm's marketing profile. Skweezer's online service allows anyone to surf the web using their cell phone, without requiring a WAP or mobile compatible site.