Thursday, June 24, 2010
GumGum Grows Traffic, Targets Brand Advertisers
Los Angeles-based GumGum, the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers for campaigns. The firm--which allows publishers to legally include celebrity and other photos, and share in ad revenue with the providers of those photos--said it has recently run ad campaigns from Sony Pictures, Jack in the Box, Universal Pictures, Curves, AEG Live, and American Idol. GumGum allows publishers to include fully licensed photos and images on their site, adding small advertisements at the bottom. The firm is venture backed by GRP Partners, First Round Capital, and Crosscut Ventures.