Gumgum Rolls Programmatic Ad Platform For Images

Los Angeles-based Gumgum, the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. According to the company, it has partnered with Xaxis, a programmatic media and technology developer, to launch a programmatic product for buying in-image advertising. The new product automates such tasks as connecting an automotive ad automatically with photos of the same vehicle or a competitor's model. Financial details of the link were not announced. Gumgum provides in-image advertising technology, which integrates ads into a site's photos.