Hulu Reopens Super Bowl Ad Site

Los Angeles-based streaming television service Hulu has re-opened its Super Bowl advertising site, sponsored again this year by Toyota. Hulu's AdZone features all of the Super Bowl ads from prior years, and also will be featuring new ads released on game day. Hulu said it will be adding ads up through Super Bowl Sunday, and will also allow users to vote on their favorite ad spots. The site has been featuring those ads on the dedicated mini-site for several years. Hulu is looking to attract many of the users who primarily watch the Super Bowl for the advertising, rather than the football.